Berendo Cold Infused Coffee: Leveraging Petainer for a Successful Launch
Canadian coffee company Berendo chose Petainer as its packaging partner to support the launch of its B2B wet coffee business, which includes coffee and tea stouts. Berendo has a major focus on innovation and sustainability and required a packaging solution that supported this philosophy.
The founders of Berendo, Lyse M Daigle and Nathalie Dion briefed the Government accredited Agro Food Laboratory to find an alternative to steel kegs when they were developing their wet coffee products. Agro Food recommended one-way PET kegs and Berendo chose the 20 L Petainer keg thanks to its quality and the service and supporting technical expertise Petainer provided. It also saves on scarce resources such as water because it doesnâ€™t need to be washed and cuts out the need for environmentally damaging detergents.
Petainer kegs offer a number of additional benefits to Berendo and its customers. This has a direct impact on Berendo's bottom line when transporting products from Montreal to locations such as Vancouver, over 3,200 km away. Unlike steel, there is no costly return journey as the keg is simply recycled when it is empty.
In addition, thanks to the kegâ's light weight (just 10% of a steel keg), it is easier to handle when it reaches the customer, and it doesn't take up precious storage space in the retail outlets as there is no need to store empty kegs.
Berendo is now supplying clients all over Canada, from high-end restaurants and country clubs to multi-media and gaming companies. As part of its new product pipeline, Berendo is about to begin testing a Kombucha stout which it plans to launch in the coming months and which will also be distributed using Petainer kegs.