How Santa Sabina Brewery Scaled Craft Beer Distribution with Petainer PET Kegs

Since its founding in 2013, Cervecería Santa Sabina has been synonymous with creativity, experimentation, and a fresh perspective on Mexican craft beer. Today, the brewery is not only known for its bold recipes and independent spirit, but also for embracing sustainable beer packaging and smart logistics. Like using PET kegs to support its nationwide craft beer distribution.

Born in Guadalajara and inspired by the spirit of the Mazatec healer María Sabina, the brand was sparked by a revelation: founder Francisco Mora tasted a European craft beer that completely changed his perception of what independent beer could be.

More than a decade later, Santa Sabina not only enjoys national reach but has also built a reputation as one of the most original craft breweries in the country. Its flagship stout is widely recognized, and its ever-evolving line of experimental beers continues to surprise the market. Today, they also operate their own taproom; but true to their style, they’ve never stopped exploring new and better ways of doing things.

Innovation beyond the recipe: PET kegs as a sustainable logistics solution

In their search for practical, cost-effective, and environmentally friendly keg solutions, Santa Sabina found a strategic ally in Petainer’s PET kegs. Switching from traditional steel to PET helped solve key challenges in their draft beer logistics and opened up new opportunities to grow their brand.

Choosing disposable kegs didn’t just simplify operations, it freed up resources that the brewery could reinvest in what they do best: creating original, fresh products at competitive prices, while maintaining their independence and creative edge.

“We’ve been using Petainer kegs for over five years. We made the switch because of their operational practicality, the constant loss and theft of metal kegs, and how costly and complicated their retrieval had become.”

Francisco Mora, Founder of Santa Sabina

In a market where creativity is essential, Santa Sabina shows that innovation doesn’t end at the brewing process. It extends to smart, sustainable supply chain decisions; like adopting single-use PET kegs. Which allow a craft brewery to scale efficiently without compromising quality or identity.