Whilst the wine industry is fast becoming a vibrant, modern sector for both those that work in it, as well as for those of us who drink the fruits of their labour, it is also an industry steeped in tradition. Embracing change is often a difficult step for industries – arguably even more so for those where heritage and reputation are so important. The introduction of plastic corks and screw tops took some time to be accepted, so what is the reaction to more significant innovations like putting wine on tap?
For some, this may seem like a step too far until you appreciate the significant consumer, environmental and business benefits of embracing such an innovation. Moving away from the traditional glass wine bottle and cork to a wine keg is a winning formula for everyone. It is better for the consumer because they are getting a fresher glass of wine at a lower cost, allowing them to experiment more and not feel guilty about wasting any excess.
It is also better for restaurants because they are reducing waste, improving their environmental credentials, speeding up the service to the customer, managing and their stock more effectively and offering customers a much wider range of wines by the glass – appealing to all palates. Where space is at a premium the space saving by using our PET kegs for wine is considerable.
For those that worry that quality and taste will be compromised, the intricacies of the technology allow wine and beer to be effectively stored in PET kegs.
Independent taste tests we have had conducted, over a 12-month period, by the world-renowned VLB and Hochschule Geisenheim University show that our PET kegs perform as well if not better than steel kegs and glass bottles.
Read more about the economic and sustainability upsides of PET kegs.