Rooster Beers: capitalising on growth

Based in Ho Chi Minh City in Vietnam, Rooster Beers has enjoyed rapid expansion as it has taken advantage of the fastest growing beer market in the world.  Vietnam is now the seventh largest beer producer at over four billion litres – ten years ago it produced just 1.3 billion litres.  Thanks to younger and middle-class drinkers looking for premium quality drinks, the country’s craft beer market is also booming.

Rooster Beers was quick to spot the opportunity craft beer presented in the domestic market and developed a range of classic beers which provided an alternative to mass-produced lagers, ranging from a crisp blonde beer, to an easy-to-drink dark ale suited to the hot South East Asian climate.

But its ambitions do not stop there.  Rooster Beers has set its sights further afield and has teamed up with Beer Porters Asia to start exporting to Singapore.  This also meant that it has had to look at alternative packaging solutions to bottles and steel kegs which could meet the logistical and climatic challenges of exporting beer in Asia.

After a comprehensive review of the options available, Rooster chose Petainer’s USD keg, a one-way PET keg.  The keg is lower cost than other solutions, removes any return logistics and is compatible with universal fittings which means it can be used in bars and restaurants anywhere in the world.  When the keg is empty, it can simply be dissembled, crushed and put into the local recycling system.

Michael Sakkers, Brewmaster for Rooster Beers, said: “We have been very impressed so far with the Petainer kegs.  We have had zero problems and the price is quite solid. I love the fact that they can take any coupler and work with the way we currently keg –  we didn’t have to change a thing.”